The American Society of Mexico leadership team The American Society of Mexico leadership team The American Society of Mexico leadership team

President

Larry Rubin

President of the American Society of Mexico
Executive Director of the Mexican Association of Pharmaceutical

Larry is Executive Director of the Mexican Association of Pharmaceutical Research Industries (AMIIF) and currently serves as president of the American Society of Mexico. Working jointly with the U.S. Ambassador to Mexico, who traditionally holds the title of Honorary President, Larry represents two million Americans living in the country, as well American businesses, and NGOs.

Vice Presidents

Jill Metcalfe

Jill Metcalfe

Vice President of the American Society of Mexico

Over the last 30 years, Jill has gathered a unique combination of experience in international trade, sales, and public relations in government, banking, and financial institutions that deal with U.S. and Mexican businesses and organizations.

Patricia González

Patricia González

Vice President of the American Society of Mexico

For 30 years Patricia worked as legal and tax services partner at PricewaterhouseCoopers (PwC). She has held leadership positions in the fields of financial consolidation, lobbying and corporate responsibility, as well as working for workplace diversity and equality for women.

Chairs

Corporate American Advisory Council

Francisco Garza

Francisco Garza

President and Director General of General Motors for Mexico, Central America and the Caribbean

Francisco’s 24-year profession trajectory in the Automotive Industry in Mexico and several other countries began in the area o distribution.

Council of Latin American Leaders

Francisco Pérez Cisneros

Francisco Pérez Cisneros

CEO Español Latinoamérica

Certified Public Accountant from Universidad La Salle with 35 years of experience in audit of financial statements, tax reports, as well as the preparation and review of financial projections. He joined Deloitte in 1986.

Public Affairs Task Force

Brenda García

Brenda García

Public Policy Partner for Mexico

With her extensive academic and professional background, Brenda actively participates in the legislative and public policy field in Mexico.

Council of Companies with Mexican and Non-American Foreign Capital

Jorge Arce

Jorge Arce

CEO of HSBC México

Arce boasts a 33-year career in the financial sectors in Mexico and the United States. He has served as CEO of HSBC México since February 2020 and in December 2021 was also named Chairman of the Board of Directors. In March 2023, he became Vice President of Group B of the Association of Banks of Mexico (ABM).

Organizations Steering Group

Nancy Lara Fonseca

Nancy Lara Fonseca

CEO Fondo Unido – United Way Mexico

Nancy holds a degree in Marketing and an MBA specialization in Strategic Marketing and Corporate Social Responsibility. For more than fifteen years she has focused her professional career on formulating strategic alliances for social investment and multilateral relations between the government and business.

Finance Committee

Daniel Salcido

Daniel Salcido

President of Axalta Coating Systems Latin America Norte and Vice President of Refinish Latin America

Daniel has more than 30 years of experience in Latin American markets. Prior to leading Axalta Latam Norte and Refinish Latam, Daniel served as President of Axalta Mexico from 2016 to 2017 and as CFO of Axalta Latam from 2013 to 2017.

Oversight Committee

José María Bermudez

José María Bermudez

CEO Viakem

José María Bermúdez is the CEO of Viakem, a global player in the fine chemicals industry supplying custom manufacturing within the agrochemical industry

Editorial Committee

Elizabeth Peña

Elizabeth Peña

Editorial Committee of the American Society of Mexico

Elizabeth holds a degree in Communication Sciences from the Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey Campus, and a master’s degree in Family Sciences from the Juan Pablo II Institute.

Membership Committee

Benjamín Podoswa

Benjamin Podoswa

Benjamin Podoswa holds a degree in Communication from the Universidad Anáhuac and a Diploma in Business Management from the Kellogg School of Business.

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